Hello, I’m Lauren Ritchie.
I am a multidisciplinary content creator and digital marketer. I am experienced in crafting campaigns and creating digital content that captivates audiences and drives meaningful results.
Here are 3 things you should know about me.
I’m a dynamic team player and an experienced collaborator. As a team leader, I am unwaveringly dedicated to fostering constructive communication. My capabilities in both written and verbal communication are exceptionally strong.
🙋🏼♀️ I’m a people person.
I am able to strategize, ideate, execute, and communicate with precision and tact. From data-driven planning to analytics reviews, my approach to content creation and planning is based of off what is proven to work. My comprehensive set of project management skills help me deliver consistent results in a wide array of industries.
💡 I’m strategy driven.
I’m a talented, versatile, and experienced content creator. My portfolio will show you my diverse experience and how I’m able to meet the unique demands of each project. I can write copy, design graphics, film and edit videos, capture photographs, and more.
📸 I’m a multidisicplinary creator.
Social Media + Content Management
Strategy, content production, stakeholder engagement, outreach—I know my way around social media and content management. I’m experienced in every major platform and am able to stay on top of trends to capitalize on attention. From graphics to photos to videos, I personally crafted and captured every piece of content you see below.
Day 4 Prov
I was Creative Director and principal content producer for Providence University College and Theological Seminary’s Day of Giving titled “Day 4 Prov.” This was a media-based fundraising campaign designed to engage both local and global stakeholders. I led digital engagement planning meetings and produced all creatives.
Impact Report + Legacy Campaign
I was the Project Manager and principal content producer for Soul Sancutary’s Impact Report and Legacy Campaign. This was a multimedia transparency and fundraising campaign. I copyedited all written materials and produced all creatives.
Bakery Content Creation and Social Media Management
Working with a previously established brand, I was the content creator and social media manager responsible for driving engagement and growth. With fresh and intentional content tailored for the desired audience, social channels flourished and in-store sales rose.
Small Business Pandemic Response
In response to the COVID-19 pandemic I organized an action plan and social media campaign to generate revenue in a time of chaos. The successful execution of the plan was the main contributor to record revenues in 2020.
Graphic + Digital Design
From concept development to final execution, I possess a comprehensive set of graphic design abilities. I am skilled in utilizing leading design software to create visually compelling and strategically aligned materials. My ability to blend creativity with functionality ensures that each design not only captures attention but also effectively communicates its intended message.
Videography
With a keen eye for visual storytelling, I excel in videography from pre-production planning to post-production editing. My expertise encompasses a range of styles and techniques, ensuring high-quality content that resonates with diverse audiences. I am adept at capturing the essence of a moment and transforming it into engaging video narratives that enhance viewer engagement and convey powerful messages.
University Brand Video (Providence University College)
Wedding Highlight Video (Prairie Film Co.)
Stanley Cup Parade Highlight Video (Vegas Golden Knights)
Non-Profit Virtual Fundraiser (Providence University College)
Photography
I bring a refined aesthetic to photography, capturing images that tell compelling stories through composition, lighting, and perspective. My proficiency spans various genres, allowing me to deliver stunning visuals whether in studio settings or on location.
Copywriting + Email Campaigns
I specialize in crafting persuasive copy and orchestrating effective email campaigns that drive engagement and conversions. My approach combines creative storytelling, strategic insights, and a simplistic approach to create compelling content that resonates with target audiences.
Paid Advertising + Analytic Reporting
I have a strong command over the intricacies of paid advertising and analytic reporting, from developing targeted advertising campaigns to conducting thorough performance reviews. My expertise includes crafting precise advertising strategies that maximize ROI and interpreting data to refine marketing efforts. I excel in using analytics tools to track key performance indicators and adapt strategies to optimize results.
Who I’ve Worked With
BellMTS
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Vegas Golden Knights
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Office of the Prime Minister of Canada
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University of Manitoba
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St. Paul's High School
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Linden Christian School
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Manitoba Federation of Independent Schools
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BellMTS • Vegas Golden Knights • Office of the Prime Minister of Canada • University of Manitoba • St. Paul's High School • Linden Christian School • Manitoba Federation of Independent Schools •
Let’s Connect!
laurenmritchie21@hotmail.com
(204) 803-8730
109 Laurent Drive
Winnipeg, MB, R3V 1S1